The first part of this article was published on the Green Money Publications website on 06/06/2017. Here is the continuation.
The Business Side
As you are seeking to publish professionally, each member needs to bring an agreed monthly financial contribution to every meeting. They may, for example, pay in five dollars or five pounds at each session. The money accrued goes to the running of the club and eventual publication. Remember, this is a co-operative venture designed to develop writers and to help them publish their work and bring it to the attention of the wider world. You need to bear the following in mind:
- Monthly contributions should be affordable to all even if this means some writers, such as students and pensioners, paying less.
- Stick to the same date and time each month. For example, the second Saturday morning of every month from 9 a.m. to 11 a.m.
- Have at least one person who will help collect and deposit the money into the group’s account.
- As this is a professional venture, ensure that all rules are known, agreed upon and stuck to. The group needs to clear about its aims and objectives and how it will attain them. Obtain signatures when it comes to attendance and money. It could save problems arising later on.
After a while, and this could be a few months or a year or more, the group should have produced enough short stories to publish in an anthology. Discuss the following if you have not already done so:
Who will collate the stories?
Who will edit them?
Who will help with layout and cover design?
This could be one or more people within the group or a paid editor may be asked to help in the processes of publication.
Also, have fun choosing a name and logo for your publication venture.
NEXT Will you publish privately and go for a small print run, or are the group aiming for something bigger? You might, for example, want to publish the book as an e-book and a print book on a platform such as Amazon. At least one of the group will be needed to do all the negotiations and help upload the work. Now comes:
Marketing and Advertising
I have been looking closely at the whole business of publishing through organisations such as Amazon. This is a long discussion in itself and I know a great deal has been written about it. My conclusion is that it is best to pay for some form of advertising. Amazon is a big business with millions interacting with it book sections. The best way to get noticed is to pay them to advertise. As part of marketing, have a group website and also do the now usual routes of making announcements on Facebook, Twitter, et al. Free community newspapers and magazines might be happy to do a feature on the group and its accomplishments.
NOTE: Before venturing onto these platforms, the group will need to spend a lot of time analysing exactly what publishing spaces such as Amazon, Smash Words and Barnes and Noble offer.
Novels, Novellas, Children’s Books, Autobiographies, Biographies and other Publications.
As writing and publishing are expensive to many, here is when being part of a co-operative can really help. When a writer has competed a novel, novella or other work, the group may add to its success by helping the writer publish and market his or her work. The money collected by the group could be used to cover costs such as editing and cover design as well as advertising. Perhaps it could be agreed that when the writer has made enough money to cover the costs of publication, he or she gives the money back to the group. Any income after that goes to the author.
Have fun being part of a writing group and building yourself and fellow members. May a great writing club and publishing success be achieved in bright gold stars by you and your group.
VISION + STRATEGY + PERFORMANCE + RESULTS = HAPPINESS
With good wishes,